Text-A-Tip- Usage Report at 6-Months




Over six months have passed since the public launch of Text-A-Tip in New Trier Township on March 14, 2016. The last update report generated during the summer months showed diminished usage. As school resumed during late August/early September, a slight uptick in system usage occurred, taking our grand total to 97 clients that generated 1,027 texts for the period covering 3/14/16—9/30/16.

During September 2016, five students generated a total of 31 text exchanges with counselors.

At the six-month mark, the following topical trends (reasons students are using the Text-A-Tip system) were cited by the students as their primary concerns:

1.    Sad/Depressed                         11.3%

2.    Friend/Relationship Conflict   10.5%

3.    Drugs                                           6.2%

4.    Self Harm/Cutting (Other)          6.2%


Other trends closely following these factors include angst over bullying (non-cyber and other), peer pressure/expectations, and knowledge of suicidal ideations. The complete statistical report has specific breakdowns of topics that collected lesser percentages during this study period. 

LEAD and New Trier Township will be hosting a meeting with education, social services and law enforcement partners to discuss the initial impact of Text-A-Tip  during November 2016 (date TBD). We will also discuss communications tactics to keep the service in the forefront of students’ minds (and their parents/guardians), and build/reinforce awareness with community members. 

I encourage you to share these findings and discuss Text-A-Tip with your colleagues, parents, students, or other community partners that may benefit from it.  Your observations, questions, concerns, or ideas are valued and welcome. 

Should you need any additional information or support, please contact me at (847) 446-2802 or via email jmacholl@newtriertownship.com


Jack Macholl

Communications Director

739 Elm Street, Winnetka, Illinois 60093 P. (847) 446-8202 F. (847) 446-1743
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