Text-A-Tip 90-Day Update



Since the official public launch of Text-A-Tip on March 14, 2016 a grand total of 90 users generated 982 texts for the period covering 3/14/16—7/1/16.

The heaviest usage month was April, with 484 texts being processed by the LEAD system. During May, 257 messages were addressed from 27 users. With the arrival of summer break, usage has diminished during June with only 49 texts from 4 active users.

Some schools in New Trier Township initiated parent communication and internal promotion of the Text-A-Tip program with students after the March launch, which somewhat skews these early usage figures.

During the first 90-days of the program in the Township, the following topical trends (reasons students are using the Text-A-Tip system) were cited by the students as their primary concerns:

1.    Friend/Relationship Conflict                  10.5%

2.    Sad/Depressed                                        10.5%

3.    Drugs                                                          7.0%

Others shared unease over topics like bullying (non-cyber and other), self-harm (cutting/selfinjury), peer pressure and expectations. The complete statistical report has specific breakdowns of topics that collected lesser percentages during this study period.

These early usage results are encouraging, as our student population is beginning to understand and embrace the new service as another layer of support in their world. Once school resumes in August/September, we anticipate increased counselor interaction as the pressures and expectations of the upcoming school year are realized.

You can review the statistics here. Please cascade this information to those that may benefit from it.  Should you need any additional information or support, please contact me at (847) 446-2802 or via email jmacholl@newtriertownship.com

Jack Macholl

Communications Director

New Trier Township


739 Elm Street, Winnetka, Illinois 60093 P. (847) 446-8202 F. (847) 446-1743
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